30 Roc Explains Producing "The Box" for Roddy Rich

30 Roc talks about the work he has done leading up to Roddy's hit single "The Box", the creative process, he also explains how the "Ee Err" from "The Box" was originally an ad lib, people stealing sauce but staying ahead of the game, and shares about how he felt about the Justin Bieber and Selena Gomez situation.

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