How to Fill Your Annual Content Strategies with Story

"Storytelling is the most powerful way to put ideas into the world." - Robert McKee. Christian nonprofits and churches around the world are struggling to fill their content strategies in a world where digital provides one of the greatest opportunities for the gospel and content is king. We serve a God who has provided more content than we could ever keep up with, by simply testifying of His transformational work in real people's lives. In this video, I'll walk you through two strategies that simplify the content strategy process and will help you fill your annual content calendars with more story-driven content than you'll know what to do with.

"High Production Value" Content Strategy Map: https://reliantcreative.org/content-strategy-download/
"Low Production Value" Content Calendar for Ministries: https://reliantcreative.org/content-calendar-for-ministries/

Riverside: https://riverside.fm/
Zencastr: https://zencastr.com/

Content Strategy Course: https://reliantcreative.org/courses/story-driven-content-strategy/

—
Thanks for watching!

If you're getting value out of these videos, you might also be interested in some of our other free resources:

Free Marketing & Storytelling Courses: https://reliantcreative.org/courses/
Free Articles with Storytelling Tactics for your Ministry: https://reliantcreative.org/news-insi...
Check out our podcast The Ministry Growth Show: https://reliantcreative.org/the-minis...
—

Zach Leighton is the Principal Creative at Reliant Creative, a digital marketing agency for Christian nonprofits and churches. He’s worked in the Christian nonprofit and church space for over a decade and his passion for storytelling is surpassed only by his love for Jesus Christ and his desire to see His Kingdom come. Revelation 12:11 tells us that the blood of the Lamb, and the word of their testimony is what will conquer “him.” And yet, very little of the content the Church is currently creating is story and testimony.

“He who controls the narrative controls the culture.” If we want to have a say in culture, we must lead with story and narrative first.

Church, it’s time to start using story and narrative to our advantage. Our stories are the greatest tool we have, the greatest tool for inspiring people to action, for emotionally engaging a lost world. We have the greatest stories ever told! Death to live transformation. Let’s start testifying of his redemptive work in our lives and the lives of His people.

Our website: https://reliantcreative.org