19 Of Human Behaviour's Weirdest Quirks - Rory Sutherland | Modern Wisdom Podcast 587
Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights.
Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more...
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Extra Stuff:
Buy Alchemy - https://amzn.to/3DyaBfo
Follow Rory on Twitter - https://twitter.com/rorysutherland
Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/
To support me on Patreon (thank you): https://www.patreon.com/modernwisdom
#psychology #advertising #behaviour
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00:00 Intro
00:26 Rory’s Thoughts on Liquid Death & Reverse Branding
05:04 Advancing the Ways We Watch Television
16:10 Churchill’s Ministry of Ungentlemanly Warfare
20:20 Why Isn’t VR More Popular?
27:29 A New, Supersonic Jet to Replace the Concorde
35:43 ChatGPT’s Impact on Advertising
50:26 Rory’s New Purchases
1:01:01 The Current State of the Vaping Conversation
1:07:58 How to Increase Your Chances of Getting Lucky in Life
1:14:15 People No Longer Use Nuance
1:24:40 Why We Need to Stop Mono-Thinking
1:35:35 Typos that Turned Out to Be Successful (or Welsh)
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Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw
Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/
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Instagram: https://www.instagram.com/chriswillx
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Email: https://chriswillx.com/contact/
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