Premium Only Content
It’s Not Just Bud Light. How Companies Are Fighting Back Against the War Over ‘Woke.’ 4K
Bud Light is the latest casualty in a battle over whether companies are embracing too many progressive goals, from gender identity to climate change. A Bud Light is no longer just something you grab when you feel like a beer. A conservative outcry over Bud’s marketing campaign with a transgender activist has put the brand into the center of a culture war over so-called corporate wokeism.
To many people, Bud was simply getting with the times by embracing activist Dylan Mulvaney, recognizing LGBTQ consumers, and following the lead of brands such as Coca-Cola (ticker: KO), Nike (NKE), and Hershey (HSY). But the conservative backlash against Bud Light produced a 26% drop in beer sales in a week. Companies from BlackRock (BLK) to Walt Disney (DIS) are under siege as political attacks on progressive corporate policies heat up ahead of the 2024 elections. Some companies are fighting back—notably Disney—and there is scant evidence of firms retreating from environmental, social, and governance, or ESG, initiatives.
At the same time, conservative calls to boycott consumer brands and financial companies accused of corporate “wokeism” have gained momentum, and several Republican-led states have passed laws or rules penalizing companies they view as hostile to their economic or social interests.
Lets Discuss. Good move, useful? Ill-advised or a mistake of magnanimous proportions? I think we can all agree that justice is sound. The idea that socially we are one another responsible for the actions of the diluted few is as advertised, disastrous. Just sell me my shhh and let f*ck off in peace.
-
1:58:10
Robert Gouveia
9 hours agoMatt Gaetz REJECTS Report, Sues Committee; Luigi Fan Club Arrives; Biden Commutes; Festivus Waste
85.7K79 -
58:10
Kimberly Guilfoyle
10 hours agoAmerica is Back & The Future is Bright: A Year in Review | Ep. 183
67K52 -
3:03:27
vivafrei
15 hours agoEp. 242: Barnes is BACK AGAIN! Trump, Fani, J6, RFK, Chip Roy, USS Liberty AND MORE! Viva & Barnes
118K96 -
8:09:50
Dr Disrespect
13 hours ago🔴LIVE - DR DISRESPECT - MARVEL RIVALS - GOLD VANGUARD
190K31 -
1:15:00
Awaken With JP
12 hours agoMerry Christmas NOT Happy Holidays! Special - LIES Ep 71
185K136 -
1:42:21
The Quartering
14 hours agoTrump To INVADE Mexico, Take Back Panama Canal Too! NYC Human Torch & Matt Gaetz Report Drops!
143K100 -
2:23:15
Nerdrotic
13 hours ago $12.44 earnedA Very Merry Christmas | FNT Square Up - Nerdrotic Nooner 453
110K11 -
1:14:05
Tucker Carlson
13 hours ago“I’ll Win With or Without You,” Teamsters Union President Reveals Kamala Harris’s Famous Last Words
204K367 -
1:58:31
The Dilley Show
13 hours ago $34.00 earnedTrump Conquering Western Hemisphere? w/Author Brenden Dilley 12/23/2024
154K40 -
1:09:59
Geeks + Gamers
14 hours agoSonic 3 DESTROYS Mufasa And Disney, Naughty Dog Actress SLAMS Gamers Over Intergalactic
105K21