How to Start an Etsy Shop for Beginners | 2021 Etsy Store Setup Tutorial

In this 2021 Etsy guide for beginners, I show you a step-by-step setup of an Etsy shop, from creating your first listings, creating delivery profiles, to marketing & SEO! This tutorial is meant to help those who run small businesses start selling on Etsy and grow their sales :)

TIMESTAMPS
00:00 - Intro
00:32 - What You'll Be Learning
01:34 - What is Etsy and What Do You Sell?
03:18 - Cost of Using Etsy vs. Shopify vs. Squarespace vs. BigCommerce
04:15 - Etsy Fee Structure (Transactions, Listings, Processing)
07:05 - Free Traffic & Marketing on Etsy (Search + Offsite Ads)
09:38 - Website Management, Setup, and Analytics
10:46 - Using Data to Create Better Products and Listings
11:41 - Building Trust & Legitimacy on Etsy
12:36 - Future Etsy Updates & Tools
13:46 - Lack of Pricing Power on Etsy (Competition)
14:20 - Fees vs. Monthly Subscriptions
15:20 - Using Etsy as an Extension of Your Business
16:07 - How to Get 40 Free Etsy Listings
16:29 - How to Sign Up and Set Up Your First Etsy Store
17:00 - Selecting Your Shop Name and Domain
17:15 - How to Create Your First Product Listing
17:38 - How to Title Your Product Listings (SEO)
19:02 - Choosing Tags and Categories for Your Product
19:50 - Listing Renewal Options (Automatic vs. Manual)
20:12 - How to Create a Product Description
20:39 - Creating Product Tags
21:06 - How to Set a Price for Your Product
21:40 - How to Create Product Variations (Size, Color, Material)
22:19 - Adding Personalization/Extra Details Form on Your Products
22:55 - Setting Shipping & Processing Details & Times
24:48 - How to Get Paid with Etsy Payments (Payment Details)
25:17 - Exploring Your Etsy Store Dashboard
25:27 - How to Bulk Edit Listing Details (Tags, Titles, Prices)
25:47 - Using Messages for Customer Support/Service
25:55 - Order & Shipping Fulfillment
26:06 - How to Get Discounts on Shipping Labels
26:36 - Shop Statistics & Analytics
27:13 - How to Use Search Term Data
27:36 - Etsy Fees and Taxes on Sales
28:51 - Using Shop Search Analytics
29:13 - A/B Testing Different Variables in Your Product Listings
29:50 - My Etsy Ads Experience
30:12 - How to Automatically Send Coupons to Potential Customers
31:14 - Etsy App Integrations (for Shipping, Marketing, SEO, and more)
31:43 - Using Print-on-Demand Services (Printful and Printify)
32:51 - Using Pinterest and TikTok for Free Traffic and Marketing
34:14 - How to Create a Pinterest Pin and Board
34:51 - How Pinterest Can Help Your Etsy Shop (Case Studies)
36:16 - Sales Tactics to Increase Product Sales (Prices and Sales)
37:26 - Outro

USEFUL LINKS
Get 40 Free Product Listings: https://etsy.me/3w4UCP8
10 Etsy Seller Apps: https://bit.ly/3gVHmbk
Pinterest: https://pinterest.com
TikTok: https://tiktok.com
My Etsy Shop: https://www.etsy.com/ca/shop/ShopStevenVan

PRINT-ON-DEMAND SERVICES (with Etsy Integrations)
Printful: https://www.printful.com/integrations/etsy
Printify: https://printify.com/etsy

SHIPPING LABEL DISCOUNTS (with Etsy Integrations)
Canada Post: https://bit.ly/3dmLUoO
USPS: Up to 30% off retail prices (automatically applied)
For more information: https://www.etsy.com/ca/shipping

#Etsy #Tutorial #Guide
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