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Evolution of communities
Picture this: Companies that are not just entities, but thriving communities shaping the landscape of business. In today's world, this concept seems self-evident, but let's rewind to a time when it was a groundbreaking idea. 📆🌍
Join me on an extraordinary episode of RH podcast with Dani Weinstein , where we had the privilege of recording a conversation that shed light on this very topic. Our guest, an industry expert, shared their insights on the evolution of communities and their undeniable value. 🎙️✨
Back in 2008, the idea of companies being viewed as communities was not as obvious as it is today. However, the most famous and successful companies were, in essence, vast communities in their own right. 🌐👥
Our guest Dani Weinstein eloquently explained how the perception of this value-add has evolved over time. They shared that in 2008, their company had a robust support organization, particularly in the Americas. They offered multi-language support via email, chat, web, and phone. 📞💻
In fact, their dedication to exceptional support earned them the prestigious JD Power Award for Best in Class support in 2006. However, the following year, they faced a challenge. The award was not renewed because they were missing a crucial element—a branded and company-owned forum. 🌐❌
This realization sparked a transformative journey. They recognized the significance of nurturing a community-driven platform to complement their support services. They understood that communities fostered engagement, knowledge-sharing, and customer satisfaction on an entirely different level. 💡🙌
Curious to know how they addressed this pivotal moment and the remarkable impact it had on their company's success? Tune in to RH podcast , where we uncover the untold story and explore the profound value of communities in driving business growth and customer satisfaction. 🎧✨ https://buff.ly/3WBFWG5
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