From Brand New Agent To Running A National Sales and RE Coaching Company

From Brand New Agent To Running A National Sales and RE Coaching Company

Susanna's odyssey began in 2013, when she embarked on her journey with Waters International Realty as a buyer agent. Armed with determination and an insatiable thirst for knowledge, she honed her fundamental skills: prospecting, overcoming objections, and sealing the deal. In her very first year, Susanna weaved her magic, guiding 45 families to their dream homes and amassing an impressive $12 million in property sales. Talk about hitting the ground running!

As Susanna's prowess grew, her colleagues and peers couldn't help but take notice. Agents from every corner sought her guidance, eagerly following in her footsteps. Recognizing her natural leadership abilities, Waters International Realty tapped her to train other agents, catapulting her into the role of director of sales for the brokerage. Challenges awaited her in this new chapter—learning to detach from outcomes, engaging in difficult conversations, and shaping a legacy as a true leader. However, Susana thrived, embracing every opportunity to shape the future of her team.

After four years of leading the charge at Waters International Realty, Susanna embarked on a new adventure—a journey that would take her beyond borders and onto a national stage. Stepping into the role of a national sales and leadership coach, she oversaw offices not just in Austin but in various locations across the country. Susanna's influence and expertise continued to ripple through the real estate industry, inspiring agents far and wide to reach new heights.

Ah, the secret sauce behind Susanna's resounding success—75% of it lies in the unparalleled model provided by Waters International Realty. This unique model empowers agents to grow and progress within their careers at their own pace. Starting as buyer agents, they master the art of lead generation and establish their expertise. Once a certain level of transactions is achieved, agents have the freedom to cross-train into the listing side. Whether their heart lies in buying or listing, this model unleashes the power for agents to choose their own path to success and happiness.

Lead flow—the lifeblood of any real estate endeavor—pulses through the veins of Waters International Realty. Susanna vividly recalls the vibrant atmosphere within the brokerage, where a resounding gong reverberates each time an appointment is set. Music, ranging from the soulful melodies of country to the infectious beats of rap, fills the air, creating a vivacious and pulsating workplace. The brokerage recognizes that making countless phone calls can be a formidable task, and so, they infuse the work environment with joy and exuberance, ensuring agents thrive in an atmosphere that is both productive and enjoyable.

Culture and hiring practices—the bedrock of any organization's success—are fundamental cornerstones at Waters International Realty. Susanna passionately describes a culture that values authenticity, encouraging individuals to stay true to themselves. She shares her personal journey, recounting how her initial behavioral assessment may not have predicted her success as a sales agent. However, Waters International Realty saw beyond the surface, recognizing her unwavering motivation—the "big why" that fueled her drive. This refreshing approach, diverging from the norm of seeking a specific avatar, resonates with Susanna, showcasing the company's commitment to finding the right individuals with their unique motivations and goals.

In the early days, Susanna recalls the simplicity of tracking systems—a basic piece of paper documenting weekly conversations and a minimum requirement of 40 meaningful interactions. Oh, how times have changed! The brokerage has evolved, embracing technology, and now employs a cutting-edge platform called Sisu. This game-changing tool integrates seamlessly with their operations, providing comprehensive tracking and gamification of key performance indicators (KPIs) and metrics. With Sisu, agents gain clarity on their progress and future goals, empowering them to reach new heights.

As our thrilling adventure draws to a close, we find Susanna Medrano envisioning an inspiring future. She dreams of penning a book, creating coaching platforms accessible to all, and sharing their extraordinary story on a grand stage.

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