Ep#298 John Crestani: Influencer Marketing 101 for Businesses of ANY Size

John Crestani is a renowned influencer and entrepreneur who has gained recognition in affiliate marketing and online business. Growing up in Los Angeles, he thirsted for knowledge and a passion for exploring new places. While pursuing his college education, Crestani became disillusioned with the lack of practical application for his acquired knowledge and felt anxious about achieving success in the expensive city. After working at a marketing agency for two years, he realized he needed to control his destiny to reach his life and financial goals.

So, in 2012, he embarked on his entrepreneurial journey, establishing his own business to live a low-stress life, earn millions of dollars annually, and travel the world. Remarkably, Crestani has surpassed these goals since 2014, consistently making seven figures yearly, all while running a solo operation without any employees. Presently residing in Malibu with his two daughters, he enjoys flying helicopters, gardening, camping, and reading science-fiction literature.

With a focus on affiliate marketing, influencer marketing, and software development, Crestani shares his expertise through his online channel, where he imparts knowledge and insights to empower aspiring entrepreneurs. Additionally, he founded Advancepay.io, a startup in the software development industry, in March 2022. Before that, Crestani served as an affiliate marketer at Pendragon Labs Marketing since January 2017. From September 2012 to December 2016, he was the Director of E-commerce/SEM Analyst at Results Driven Marketing LLC.

Earlier in his career, he gained experience in National Positions from July 2010 to September 2012. Crestani's academic qualifications include a BS in Business from Southern Methodist University - Cox School of Business (2006-2008) and a BS in Marketing from California State University, Northridge (2008-2010).

Ways to Connect with John:

Website: advancepay.io

Website: https://johncrestani.com/

Twitter: https://twitter.com/JohnCrestani

Tiktok: https://www.tiktok.com/@johncrestani7

Linkedin: https://www.linkedin.com/in/johncrestani/

YouTube: https://www.youtube.com/@JohnCrestani

Instagram: https://www.instagram.com/johncrestani/

Full show notes here:https://episodes.thegaspodcast.com/b/john-crestani

What’s in this podcast episode?

00:00 Intro

01:36 Who is our today's guest

02:00 What does he do and who is he helping with his business

02:55 How he started his business

03:50 Which client avatar does he love to help the most

05:33 What needs should be built to hit a sweet spot of revenue when launching

06:55 What data should marketers look at and the reason behind it

10:05 What does the growth of his company look like

12:52 What he realized after talking to other marketers

14:50 Where he is right now compared to a few years back

15:52 captainscouncil.com

17:25 What is the growth track in his company like

17:43 The biggest challenge they have overcome in their growth journey

18:32 What kind of investors is he trying to find

20:18 His experience after meeting a billionaire

22:26 Why is it important to be selfless rather than selfish

25:32 Someone in his circle that he wanted to shout out to

28:05 His pitch for Todd

29:47 Where to follow John to learn more about him and his business

31:06 His message to all who are watching and listening

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