Your First 12 Second At The Door

1 year ago

When you're standing in front of this door and it is about to open, you have a half a second or less that will make or break whether that homeowner wants to hear you out or kick you off their doorstep. Now in sales, many of us think that we're good at reading body language, but that's less important than the body language signals that we send because what we send is gonna send one of two signals.

I am safe and you should hear me out because right, you know, I'm at your house after all, or I am unsafe and I am a threat. So if you're one of those people who is a broy salesperson and you try to be really professional, hello, my name is so-and-so, and I'm here to provide X, Y, and Z. Don't do that.

Instead, send the signals, the international friend signals, the open palm wave, the eyebrow flash, the chin raise. A smile, some enthusiasm because that signal sends to someone that you're safe and you're not a threat, and it will buy them time to hear you out instead of kicking you off the doorstep.

Therefore, making it much easier to start a conversation and of course, get up on that roof.

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