TARGET VP EXECUTIVE OF THE PRIDE COLLECTION WE STAND WITH THE LGBT COMMUNITY

BOYCOTT TARGET

This year's #TakePride campaign is especially notable in the face of that backlash.

"We're making our message loud and clear:

Target proudly stands with the LGBT community," Laysha Ward, the company's executive vice president and chief corporate social responsibility officer, said on the

#TakePride web site

These items are made by the company that target partnered with called abprallen for their pride collection.

Go woke go broke “Target”