Breaking or Solidifying Public Perception with Jim Cosmas

Shatter Stereotypes, Strengthen Trust: Mastering Public Perception in the Home Service Industry.

Hey, home service business owners and managers! Jim Cosmas here, with a video you don't want to miss. I'm diving into breaking or solidifying public perception in the home service industry. Yeah, that's right – it's all about your reputation and the power you hold to change it.

Our clients have preconceived notions about us regardless of your field, HVAC, plumbing, electrical, roofing, or garage door. It's our job to shatter those negative stereotypes and strengthen the trust they have in us. And guess what? It goes beyond just your service technicians and installers.

Your marketing, phone etiquette, dispatching process, and all communication channels contribute to the perception game. You need to pay attention to every detail to break that negative cycle or solidify the positive one.

Remember, it's all about breaking barriers and building trust. See you in the video!
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