Ben & Jerry’s co founder Ben Cohen launches cannabis nonprofit | USA TODAY

Ben & Jerry’s co-founder Ben Cohen has a new nonprofit, "Ben’s Best Blnz," aimed at reducing disparities in the cannabis industry and related arrests.
As the co-founder of Ben & Jerry's, Ben Cohen knows what appeals to consumers' taste buds. Now he has turned his business sense to another kind of buds: cannabis.

Cohen's newest venture, Ben's Best Blnz, should have its first wave of products available for sale in Vermont any day now (as soon as state licensing processes are totally wrapped up). One of the selling points of Ben's Best Blnz is that it has a lower potency that some pot being sold.