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Tailor Your Presentation to Fit Their Needs
The number one problem in the roofing industry is that we have a one track presentation. We sell roof. Here's roof solution for you. Well, will a one track presentation speak to that customer? No, it won't. So by assessing our customer's needs, we can clearly understand the problem that they have, the cause of that problem, the impact or consequences of that problem, to then showcase our solution.
So by spending more time in the beginning, we're able to assess or identify exactly what's going on with the customer. So you can say, we do all these amazing things for you, but all you need to do is pick and grab the key parts of your presentation that say you're dealing with this, Mr. Homeowner.
Mr Homeowner, this is all that matters. Piece. 1, 2, 5, and 7. Boop. Plug in. Boom. Good to go. Now all you're doing is selling to what they need to hear. Custom tailor your presentation to fit their needs.
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