Bud Light's Desperate New Ad Campaign Fights Sales Plunge
Top news right now, Bud Light and parent company Anheuser-Busch are in the middle of a PR disaster after a controversial ad campaign featuring controversial TikTok influencer Dylan Mulvaney led to plummeting sales and a massive boycott. As Bud Light's off-site sales fall by over 26%, rival brands Coors Light and Miller Light enjoy a 21% growth. Anheuser-Busch is scrambling to regain consumer trust by boosting marketing spending and accelerating the production of new ads. Amidst the chaos, two Bud Light marketing executives have been placed on leave as the company attempts to rebuild its image. The controversy continues to unfold; follow Next News for more breaking news.
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