Business | Marketing 101 | How to Find Your Niche & How to Gain Traction + “There Is Only One Way to Avoid Criticism: Do Nothing, Say Nothing And Be Nothing.” - Aristotle

Business | Marketing 101 | How to Find Your Niche & How to Gain Traction + “There Is Only One Way to Avoid Criticism: Do Nothing, Say Nothing And Be Nothing.” - Aristotle

NOTABLE QUOTABLE: “In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” ― Seth Godin, Purple Cow, New Edition: Transform Your Business by Being Remarkable

NOTABLE QUOTABLE: “There is only one way to avoid criticism: do nothing, say nothing and be nothing." - Aristotle

NOTABLE QUOTABLE: “In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.” ― Seth Godin, Purple Cow, New Edition: Transform Your Business by Being

Make a list of the problems that you solve
Make a list of your ideal and likely buyer characteristics
Mystery shop the competitors in a similar niche

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