Elon Musk before and after success

Musk invested some of his windfall from the Zip2 sale into his next venture: X.com, an online bank, launched with three other co-founders. X.com’s business model was innovative for its time, in that it incentivized sign-ups and eased the process of transferring funds digitally, with no need for mail or traditional banking infrastructure. In an interview with CBS MarketWatch at the time of the launch, Musk explained his business: “There are no minimum balances. You can open an account and receive a $20 promotional offer in your checking account. You can move $8 to your S&P fund, $3 each to your money market and bond fund, and be left with $6 in your checking.”