Bud Light's $5 Billion Marketing Blunder: VP's Woke Agenda Backfires!

Join Austin Adams on The Adams Archive as he dives into the recent marketing blunder by Anheuser-Busch's Bud Light, which lost them $5 billion! Austin discusses the controversial ad campaign featuring transgender social media influencer Dylan Mulvaney and the resulting backlash. With Bud Light's target audience in mind, he questions the hiring of their VP of Marketing and the impact on the company's future. Tune in as we examine how this marketing misstep unfolded and its implications for the brand and the fight against wokeness.