DUD LIGHT! Marketing VP at Bud Says 'Fratty' Not the Future, 'Inclusivity' Bud's Best Bet

"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.'"