Davies' boycotts Nike over Dylan Mulvaney ads 'Women are being treated with total disdain

Sharron Davies, a former British Olympic swimmer, announced on social media in 2019 that she would boycott Nike after the company featured transgender athlete Dylan Mulvaney in an advertising campaign. Davies criticized Nike's decision to feature Mulvaney, who was assigned male at birth and had recently begun transitioning to female, in the campaign, saying that it was disrespectful to women.

Davies claimed that Nike was treating women with "total disdain" by promoting a person who was born male and had male physical advantages in women's sports. She also expressed concerns about the fairness of allowing transgender athletes to compete in women's sports.

While there is ongoing debate and discussion on the topic of transgender athletes in sports, many organizations, including the International Olympic Committee, have developed policies that allow transgender athletes to compete in accordance with their gender identity after meeting certain criteria, such as hormone therapy and minimum time on hormone treatment.

It's important to note that the inclusion of transgender athletes in sports does not diminish or disrespect the accomplishments of cisgender female athletes, and that transgender athletes face unique challenges and obstacles in sports due to discrimination and stigmatization.

Ultimately, the decision to boycott a company like Nike over their advertising choices is a personal one, but it's important to consider the perspectives of all individuals involved in the issue.