Social Media Marketing: What Smart Social Media Managers Need to Know

Social Media Marketing: What Smart Social Media Managers Need to Know

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Social media marketing involves using social media channels to promote a business by building an audience, engaging customers, generating leads, and driving sales. But how can your team successfully market your brand via social media?
In this complete social media marketing guide, we’ll look at everything you need to promote your brand effectively on social media, from creating a strategy and performing an audit to incorporating paid social media and finding the right analytics tools.
We’ll also take a look at aspects of social media marketing that even experienced social media managers and agencies may overlook–such as productivity hacks and...

Social media marketing involves using social media channels to promote a business by building an audience, engaging customers, generating leads, and driving sales. But how can your team successfully market your brand via social media?
In this complete social media marketing guide, we’ll look at everything you need to promote your brand effectively on social media, from creating a strategy and performing an audit to incorporating paid social media and finding the right analytics tools.
We’ll also take a look at aspects of social media marketing that even experienced social media managers and agencies may overlook–such as productivity hacks and resources.
Ready to get started with social media marketing? Let’s jump right in. Successful social media marketing starts with a strategy or a roadmap that helps you determine where you want to go and how to get there.
Social media strategies offer important benefits, including:
Direction so all the social media content you post and actions you take have a clear purposeA basis for benchmarking and reporting on resultsAbility to develop complex, highly structured campaignsEnabling your team to work efficiently so you won’t waste time
With a social media strategy, your team can focus on a carefully crafted plan rather than arbitrarily try tactics.
As Jay Baer, founder of Convince Convert, explains, “The best social media strategic plans are tool-agnostic and set forth objectives and metrics that supersede any particular social venue.” Do you know why you are using social media?
Everyone would like more fans and followers, but not every business is reaching the same primary goal on social media.
Having a deep understanding of your social media goal will improve every other decision moving forward.
Let’s look at some of the most common social media goals. hbspt.forms.create( region: “na1”, portalId: “8477337”, formId: “328bedb9-418c-466b-bcb3-c7a6a0880d55″
Social media goal example: Increase brand awareness
Does your team want to spread the word about your brand? Building brand awareness requires creating a consistent style, creating a loyal community, and developing a multi-channel social media strategy.
Here are some tips for building a strong social media presence on your brand’s channels:
Instagram
Establish a coherent style and an easily identifiable theme.Use hashtags and create a branded hashtag.Forge partnerships with influencers and other brands.
YouTube
Do your keyword research.Develop content that aligns with your brand’s unique selling proposition (USP).Use graphic and editing styles that subscribers can easily recognize.
LinkedIn
Create a consistent publishing schedule.Encourage employees to share content.Add variety to your content mix.
Twitter
Schedule time for daily Twitter activity.Participate in Twitter chats.Tweet content that provides real value.
Social media goal example: Generate leads and sales
Do you want to connect with more prospective customers or drive revenue for your business?
With a smart strategy, your team can generate leads at every stage of the buyer’s journey:
Awareness. Otherwise known as Marketing Qualified Leads (MQLs), these prospects are just getting to know your brand. You can encourage them to subscribe by publishing engaging, informative social media content.Interest. Also known as Sales Qualified Leads (SQLs), these prospects are starting to think seriously about finding a solution for their problem. You can engage them with specific information about your brand and products or comparisons to competito...