Google Ads Competitor (2023) - How To Easily Spy On Your Google Ads Competition For Free

Are you trying to figure out what your google ads competitors are doing in google but dont want to spend a fortune using paid software that for the most part isnt completely accurate and up to date?

Well in todays video im going to show you two free resources that are absolutely amazing to help you figure out what your google ads Competition are doing how you can make your ads better.

0:00 How To Easily Spy On Your Google Ads Competition For Free
0:35 Question For You
0:50 Important Note
2:05 Resource #1
8:02 Resource #2

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. If your looking to see what your competition is doing inside google ads then this video is for you. I will show you two great tools to spy on your google ads competition.

If you want to see what a google ads competitor is doing inside google ads then these two resources are what you need.

Use auction insights to compare performance
The auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting by showing you where you're succeeding and where you may be missing opportunities for improved performance. The auction insights report is available for Search, Shopping, and Performance Max campaigns.

This article explains the statistics available in the auction insights report, how to find the report, and how to set a filter to locate the keywords, ad groups, and campaigns that have auction insights reports available.

Transparency and ad disclosures
User confidence in Google’s products and services is essential. We want users to be empowered to make informed decisions about the ads they see online.

Trust in advertisers on our platforms helps us deliver a smart and useful web experience for everyone. This means providing transparency about who our advertisers are and where they are located.

We are verifying the identity of advertisers on our platform and including a disclosure with the name of the advertiser and where they are located on ads served through Google Ads.

How it works for advertisers
What users see
Through “About this ad”, users are already able to see information on why particular ads are being shown on Search, YouTube, and other Google services.

In the disclosure, users may see the name and location of registration for the advertiser behind a selected ad, which is information that was provided by the advertiser during Google’s verification program.