How to Measure Social Media Performance like a Pro

How to Measure Social Media Performance like a Pro

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Social media measurement is more than vanity metrics such as followers and favorites. What analytics should you track for your agency clients or business? How can you efficiently monitor them? Social media professionals and digital agencies who are skilled in measuring social media metrics know what tools they need and how to use them. You can identify what is working well and what can be improved so that you can deliver even better results. The No. The number one thing you need to know about measuring social media success is that it means something different for every brand and user....

Social media measurement is more than vanity metrics such as followers and favorites. What analytics should you track for your agency clients or business? How can you efficiently monitor them? Social media professionals and digital agencies who are skilled in measuring social media metrics know what tools they need and how to use them. You can identify what is working well and what can be improved so that you can deliver even better results. The No. The number one thing you need to know about measuring social media success is that it means something different for every brand and user. Although your business may have a different definition of success in social media, neither is the other. Social media success is dependent on your goals in social media marketing. You need to understand what your goals were in order to analyze your performance and determine how successful you are. Your social media goals will determine your success. Before you dive into analysis and measurement, take a look at your goals for social media marketing. Your team might have established a goal to increase brand awareness and return on investment (ROI). Spend some time analysing the social media metrics that really matter to you and your team. Once you have a clear understanding of your goals, it is easier to focus on the relevant metrics and not on vanity metrics that don’t really matter. You have options to access data efficiently and effectively, from native insights to third party analytics. Let’s take a look at the top tools to measure social media results. Native insights Native insights are available for every social media platform, from Facebook to TikTok. Native tools allow you to easily access audience, engagement, and content metrics without cost to your team. However, not all channels provide the same metrics. Native metrics are not as cost-effective and efficient as they could be. However, there are some drawbacks. Native insights are usually very basic. They will tell you how many people liked your posts. Native platforms don’t automatically calculate brand awareness or ROI for you. It can be difficult to share native insights. These insights may look great in an app or in a web browser. However, when you try to download them you will find a CSV file with raw data and not well-organized charts. You will need to use multiple platforms and profiles to locate and export data if you manage multiple channels for clients or your company. You’ll then have to manually process data and build reports. gorapulse analytics Native insights might not be the best option in certain cases to track metrics and analyze performance of a social media channel. Agorapulse can be used for social media measurement in many cases. Agorapulse allows you to analyze social media performance across multiple profiles and channels using one dashboard. You can view analytics for both the LinkedIn page and Instagram profile of a client with one tool, saving you time and effort. You may be looking for more complicated insights. However, you will likely find it in your Agorapulse dashboard. Agorapulse, for example, automatically tracks brand awareness and hashtag interactions and calculates ROI. Agorapulse makes it easy for clients and colleagues to share social media reports. You can export any social media report by clicking on the Export button. You can export a CSV file. However, it’s not the only option. Agorapulse allows you to choose between PowerPoint and PDT files, which display ready-to-use charts. To automate the process, you can schedule weekly and monthly reports. You need more data than the Agorapulse default reports show. The A...