The Birth of 'Freemium': How the Company that Made Our Childhood Corporatised the Gaming Industry

Supercell and Clash of Clans' success created a precedent for freemium gaming in the mobile, console, and PC gaming industries. In this video, we will look at Supercell's history in the mobile gaming industry, their influence of the freemium model, and how their acquisition by Tencent changed their business approach towards gaming.

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🎬Video Credits:
Narrator - Pat
Editors - Kshitiz, Shantanu koli
Quality Control - Dan

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Chapters:

0:00 Intro
0:51 Supercell's History in the Mobile Gaming Industry
2:45 Supercell and the Freemium Model
5:05 Supercell and Tencent's Relationship
6:34 Tencent and Supercell's Current Disposition
7:45 The Freemium Influence on Gaming
10:25 The Current Sentiment on the Freemium Model
11:11 Conclusion