The end of marketing as we know it

1 year ago
3

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Marketing is always changing- probably one of the fastest-changing disciplines in the world.

But over the last 10 years, something vastly different and much more transformative has occurred.

A true shift in a thousand-year-old industry has happened right under our noses, right under our watch. In the last 10 years, newspapers died. All print media is dying. Television, as we grew up with is dying too.

For a while, this shift into digital marketing was a dream for advertisers: more data collected from users, more ways to target them, to guess what they want and push it for them.

But privacy is more and more crucial to consumers using digital devices. We are blocking those tracking pixels, the ads on those media pages are noise that we are evolving to ignore- or that we can just pay to get rid of.

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