Floyd Mayweather Jr. settles SEC celebrity endorsement claim

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BREAKING IP NEWS - Attorney Steve® discusses internet celebrity endorsement law and a recent SEC press release discussing failure to provide full disclosures in online promotions dealing with the sale of coins. Both Floyd Maywearther Jr. and Kaleb settled their cases which involved touting ICO's without providing viewers full disclosure that they were being paid. To me, both the promoters who were paying and the celebrities at issue should have known better, and now these two celebrities cannot promote stocks online for a period of time, and had to forfeit certain fees.

Our boutique IP law firm can help with celebrity endorsement contracts and legal advice for social media discussions on twitter, facebook, youtube and other social platforms.

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