Adidas Tragic History of Losing NBA Stars to Nike

1 year ago
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Adidas NBA players defect to Nike Adidas suffers loss of NBA endorsers to Nike James Harden and Kristaps Porzingis leave Adidas for Nike Adidas loses top NBA endorsers to rival Nike NBA players choose Nike over Adidas The impact of NBA player defections on Adidas Adidas and Nike battle for top NBA talent Adidas' struggle to retain NBA endorsers amidst Nike competition The financial implications of Adidas' NBA player loss to Nike The significance of athlete endorsements in the sports apparel industry.

Adidas faced a significant blow when two of its top NBA endorsers, James Harden and Kristaps Porzingis, left for Nike. Harden, a former MVP, signed a $200 million deal with Nike, while Porzingis inked a five-year contract with the brand. The departures showcased the intense competition between athletic brands and the importance of securing top athletes to drive sales and brand recognition.

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