You need to have a business offer that people want to buy

Yeah. So everyone thinks it's something like the cold email script or the cold DM script that's going to get you all the replies and all the meetings. But that actually is not correct. What's going to get you all the meetings, all the replies is having an offer that people actually want to purchase. Right? Like, do you have a value proposition? Do you have a unique mechanism with which you sell your thing? Do you have a guarantee? Do you have results or evidence or case studies that this thing actually works?

If you want to sign clients for your marketing agency, smma, or b2b business you need to be selling something that people actually want to buy

#shorts #marketing #business