Prospector Morning Coffee #11 – Facebook & Twitter Advertising 2023 Part 1

In this Morning Coffee with the Prospector #11, we're reviewing our recent ad spend for Facebook & Twitter to analyze the differences between the two media companies and what you can expect to se with your results. This is a high level review, but if you have questions, we can provide more detail (leave those below). Long story short, each platform has different ways to market to potential customers. Twitter allows you to get very specific with your audience while Facebook is a little more broad. There are benefits to each platform. In part two, we're going to build out and define a more precise persona to target.

Facebook & Twitter Ads Takeaways:
1. Facebook & Twitter allow you to target audiences differently
2. Both companies have gone through some rocky roads recently
3. We started broad to understand who our audience would be
4. We've provided the results from our ad spend and audience demographics

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