How Ferrari Protects Its Brand

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Podcast #10 - Connor Haakenson - How Ferrari Protects Its Brand

If Ferrari vets its customers so heavily, how do you break in to the ownership club? Connor from Spec-Investor.com and Chris discuss the pro's and con's of the methods they use to stay exclusive and only sell to the "right" people. Do you want anyone with money being part of your club, or would you prefer a screening process to keep the unappreciative out of it? Which protects your investment?

https://spec-investor.com
https://www.maseratiofedmonton.com

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