Alcohol brands have to comply with age-related restrictions for marketing

1 year ago
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Alcohol brands have to comply with age-related restrictions for marketing . So, '18 and above only ' or '21+ only' is very common, depending on country-specific rules. But '35+ only'? That's the cover framing by Lord Nelson Brewery.
The reason for 35+ is both funny and intriguing- because young people, looking for for instant enjoyment/fun, fail to appreciate the refined flavors of well-crafted beer, it seems. So, Lord Nelson Brewery increased the age limit for consuming their three Sheets Pale Ale!
For the 35+ and 35-, it would definitely drive intrigue and curiosity. And since this is not a legal limit, 35- would be allowed to buy it too.

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