Secrets to Boost Your Real Estate Agency: Hyper-Local & Hyper-Fast Event Marketing and Farming

Joining us in this episode of the Freedom Chasers Podcast is none other than the Best Selling Author of “The HyperLocal, HyperFast Real Estate Agent” Dan Lesniak. Dan Lesniak has made over a billion dollars in Real Estate sales and teaching and sharing his experience and knowledge to thousands of agents.
Watch this episode as Dan shares what working in a team is like some of the techniques he has used over his career as a real estate agent to reach his target market, and skills he thinks that new and old agents alike need to learn to survive in any market.
Also, you can get a FREE Copy of Dan Lesniak’s HyperLocal HyperFast Real Estate Agent when you click on the link below
https://hyperlocalhyperfast.clickfunnels.com/optin1662749500392?referrer=https%3A%2F%2Fl.instagram.com%2F&utm_campaign=storefront&utm_medium=redirect&utm_source=stan-store-link

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Twitter: https://twitter.com/thedanlesniak?s=20&t=xcKp3I8YrwqDWVxEM0Ee4Q
Website: https://danlesniak.com/

Quotes
“As you build out your real estate team, your responsibilities shift and where you spend your time shifts but it doesn’t go away. Don’t get into it because you think you’re going to build a team and not work again. You’re work is just going to change.”

“Doing it locally is gonna allow you to get more benefit from being concentrated in one spot. Your listings are all going to be closer together, your showings will be closer together so you’re gonna get more use of your time. You’re gonna be able to become more of an expert and I think you’ll be able to snowball deals into more deals.”

“If you have two thousand people, maybe it’s better to break them up into three or four different groups if you can, if you have the data or the ability to figure out ‘Okay these 500 have this in common, etc.’ So the better segmented your targets are, the more you can really add unique value and content which will give you more traction.”

“This is why in my book, one of the things I talk about is when you’re picking your target market, make sure it’s a group of people that you would want to do business with. Because the more you like your clients, the more you love them, the better chance you have, I believe in having long-term success.”

Concepts
When building a real estate team, your focus and work shift more to helping your members through training, generating leads, and guiding new agents.
Over-correcting is better than under-correcting. Assume that the worst-case scenario may happen and prepare for that so you can be prepared for anything that may happen.
Look for ways to improve your sales skills. Improve how you build your relationships with clients and research creative financing techniques so you can offer them to your clients.
When creating a marketing strategy, make it so that it is targeted specifically to that neighborhood or building so when people look for listings in that neighborhood or building, you or your team is the first thing that they will find.
Hosting buyer’s seminars in buildings that you want to get into business with is a great way to gain leads and traction. If you have a listing, make an event out of it. Hire a food truck and make it like an open house.

Time Stamps
0:00 Introduction
4:30 What makes you so passionate about your team?
6:40 Biggest Challenges when starting a new team
8:50 Mindset to get you through a declining market
10:55 Adjustments Real estate agents need to make for the future
12:45 Building a business locally
14:30 Ideal area for the HyperLocal HyperFast model
16:20 Marketing strategies when going HyperLocal
17:55 Leveraging ‘hyper specific’ funnels
20:00 Bringing a more positive effect on your target market
22:10 Developing friendships and relationships as an agent
24:20 What events do you recommend and how would you drive traffic into them?
26:30 Marketing for the community or for the investor
30:00 ‘Private’ Real estate agent
31:40 Working with your spouse/partner
34:50 What are your thoughts on dividing work with your spouse/partner?
37:40 Most important things you teach to your kids to prepare them for adult life
40:15 Challenges you’ve faced working with your spouse
42:10 If you had a billion dollars, how would you live your life?
44:15 What are your goals for 2023?

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