DOES YOUR FAMILY BUSINESS HAVE TUNNEL VISION

Family businesses should have an open-minded view of their business and be prepared to think beyond traditional boundaries. By diversifying within the company, family businesses can gain insight into new markets, while continuing to maintain their core values and practices. Focusing too narrowly on one aspect of the business can limit growth opportunities and hamper innovation. Keeping an open mind is key to staying competitive in today's ever-evolving market.

ABOUT DARLENE GAGNON

She left home at seventeen.

In an abusive home full of frightening days and nights, she made a radical decision to go it alone. Now, she is an award-winning entrepreneur.

Sometimes, you must die inside to be reborn into your true self.

Leaving corporate America was a risk worth taking, and over a decade later, Darlene ventured to start her own business. She took a step of faith to use her marketing expertise to help business owners build their companies’ brand presence.

As a mother of five, she had big visions of her kids being a part of her business by this time. While this did not come to fruition, Darlene learned the serious “business” of a “family” business.

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade.

Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canada, Europe, and Australia markets. Most recently, induction to the 1 million dollar club with industry leader iPROMOTEu.

In 2016, her husband became, a business partner Denis Gagnon, a French-Canadian Air Force veteran. The couple’s dynamic partnership has led to business expansion and involvement in philanthropic activities. Exemplifying their passion for supporting the local entrepreneur and protecting local communities.

Darlene’s passion is to rid entrepreneurs of their ongoing guilt or what we call “imposter syndrome.” Her new “360-Entrepreneur” Learning Series will teach entrepreneurs how to learn from the past to better the present. Then make better decisions moving into the future.

She is devoted to giving business owners the tools they need to become more conscious humans, business owners, parents, community leaders, and citizens.

ABOUT THE 360 ENTREPRENEUR

Thus, a 360-degree view of entrepreneurs’ life includes the past, present, and future. We learn from the past to better understand the present and make better decisions moving into the future. Tips, tools, and resources we create via social media posts, vlogs, blogs, ebooks, and other content resources, should feed into the entrepreneur’s self-reflection. It should help them overcome problems that challenge their relationships or business and support optimal decisions to improve their future.

The Past

Presenting a view of the past means providing a meaningful and easily digested view of the entrepreneur’s history. Unfortunately, entrepreneurs forget to reflect on their achievements. Instead, you find they are critical of their mistakes and tend to focus on their “failures.” Our role is to assist the entrepreneur in reflecting, acknowledging their strengths, and viewing their “failures” as opportunities to improve.

The Present

Our thoughts are compelling. Therefore, by changing how we think about our lives and circumstances, we can almost instantly alter the course of our lives. But, how do we help an entrepreneur do this?

How do we get them started? One way is to address unhelpful thinking styles and significantly influence how they interpret the world around them. The tools they need are best practices, experience sharing, and a list of experts to help them control their thoughts and make better decisions.

The 360 Entrepreneur

An entrepreneur who takes a 360-degree view of their lives is what we call a 360-Entrepreneur. There can never be an end to analyzing one’s life; failing to live life intentionally is the ultimate sin. Entrepreneurs must see they have a higher calling than any other individual in business and society. When small business represents 50% of the USA’s and 40% of Canada’s GDP, an entrepreneur’s decisions affect many.

LEARN MORE:

www.360-entrepreneur.com

FIND ME ON SOCIAL MEDIA:

https://smartlink.metricool.com/public/smartlink/360_entrepreneur

SPEAKING ENGAGEMENTS:

https://360-entrepreneur.com/speaking-engagements/

ENTREPRENEURIAL RETREATS:

https://360-entrepreneur.com/retreats/

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