Content Marketing: Key to Recession Survival #shorts

Listen up, people. Times are tough and businesses are struggling. But you know what's key to surviving a recession? Quality leads. And you know what generates those leads? Content marketing. 79% of businesses are relying on it. But don't just stop there, 60% of companies that increased their media investments during the last recession saw improvements in ROI. Let's be real, 50% of brands that increased their marketing spend during the last recession saw improvements to ROI in back-to-back years. And let me tell you, brands that increased their paid advertising during the last recession had a 17% increase in their incremental sales. You want to survive? You gotta step up your game and stop being afraid of investing in marketing during a recession.

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