Blur NFT Marketplace: Delay Of Blur Token Launch

Non-fungible token (NFT) marketplace, Blur, announced on Thursday that it will be delaying the launch of its native BLUR token to February 14th. The platform, which was originally set to launch in January, stated that the delay is necessary to "deliver a launch that hasn't been done before."

Blur has positioned itself as the NFT marketplace for "pro traders" and has gained traction among seasoned NFT traders for its zero trading fees, advanced analytics, and marketplace "floor sweeping" and "reveal sniping" features. The platform is also backed by several industry heavy-hitters including venture-capital giant Paradigm, NFT-native investment fund 6529, digital art collector Cozomo Medici and others.

The marketplace has steadily been airdropping its BLUR tokens to users over the past few months, rewarding them for different levels of engagement on the platform. It first began airdropping “care packages” of BLUR tokens in October to anyone who traded an Ethereum-based NFT in the last six months. Care packages have been categorized into different tiers, including uncommon, rare, legendary and mythical.

“Our goal is to make Blur a marketplace that the entire NFT community owns and profits from,” the platform wrote in October. “Care Packages can be opened for $BLUR when we launch our token and protocol governance in January.”

In November, the platform launched another care package airdrop for all traders who listed NFTs on Blur through the month, this time rewarding active Blur traders with “the most tokens and control of the protocol.”

Airdrop 3, the final airdrop, launched in December and rewarded users who actively placed bids on collections listed on Blur. In its announcement, the marketplace stated that the majority of BLUR tokens would be distributed to the community.

Thursday’s announcement of the delay garnered mixed responses from users who were eager for more information about the long-term plan for the tokens. Some said the delay would allow the platform to continue offering incentivized trading opportunities and increase activity on the site. Blur did not immediately respond to CoinDesk for comment on the delayed token launch.

Blur has also made headlines for its stance on creator royalties, an ongoing debate among NFT communities as several competitors have cut royalties to entice traders looking for the best deals. While royalties are optional on BLUR, the platform has created a rewards program that incentivizes users to pay royalties in exchange for more BLUR tokens. This approach has been met with positive feedback from creators and the NFT community as a whole, who see it as a way to support and promote the value of digital art and other NFTs.

The platform's decision to delay the launch of its native token is a strategic move that will allow Blur to further improve its platform and provide a better user experience for its traders. The two-week delay will also give the platform more time to work on its tokenomics, governance, and other important features that are essential for the long-term success of the project.

In the meantime, Blur is continuing to engage with its community and reward its users for their participation in the platform. The platform's airdrop program is a great way for users to get involved and learn more about the platform, while also earning valuable BLUR tokens.
#blur #nftmarketplace #token #airdrop

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