The Best Way to Generate Leads for Real Estate Agents on Social Media With Matt Thomas

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Matt Thomas, a real estate expert, emphasizes the importance of using social media to connect with potential and current clients.

He believes in creating value that is relevant to the audience by distributing his content across multiple platforms. He makes sure that each video he creates has a hook, a story and a conclusion that leaves the audience wanting more.

The hook is the first part of a social media video that grabs someone's attention and keeps it. A good hook should be something unexpected and creative, something that leaves the viewer on the edge of their seat, and something that is valuable.

Stories are an important part of social media content, and they need to be well-told in order to evoke emotion and drive engagement. It is also important to include a call to action so that viewers know what actions they should take as a result.

He also suggests that the biggest mistake people make when starting out on social media is trying to copy someone's personality or style prematurely. It takes time to develop a voice and an audience on social media, so he recommends starting by making content and letting it be engaged with.

Listen to your followers to figure out what type of content they want you to produce. He also shares his social media strategies for real estate agents, focusing on engagement and building an audience that is right for them. In the show, he also discussed his goals for the year, including helping more agents find affordable housing in Chicago.

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Real estate marketing is an ever-evolving field, and staying ahead of the game means constantly updating your strategies. One key area that has become increasingly important in recent years is social media marketing for realtors and real estate agents. Platforms like Instagram and Facebook are powerful tools for reaching potential buyers and sellers. In order to effectively use Instagram for real estate, agents should focus on visually appealing content that showcases properties and the lifestyle they offer. Additionally, Instagram stories and IGTV can be great ways to provide behind-the-scenes looks and answer frequently asked questions. Similarly, Facebook is a great platform for real estate marketing, allowing agents to create business pages, post updates and engage with their community.
Social media marketing for real estate agents, when done right, can be a powerful way to generate leads. Agent should create a strong social media presence and consistently post relevant and valuable content. One way to do this is by making use of Facebook and Instagram's targeting capabilities, which allow you to reach specific audiences. It's also important to have a clear call-to-action on your posts to convert leads into actual clients. In short, understanding how to use social media for real estate agents is essential for any successful marketing strategy, and learning how to generate leads on social media can provide a big boost for your business.