How I Designed The Rolling Stones Logo - "Ernie's Corner" (Ep. 3)

Award-winning creative designer, Ernie Cefalu has been sharing about the unique and distinct album covers that he has designed. In this episode, he shared the story of how he designed one of the most iconic logos in the world. For prints and inquiries, check out PacificEyeAndEar.com

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The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, heavier-driven sound that came to define hard rock. Their first stable line-up consisted of vocalist Mick Jagger, multi-instrumentalist Brian Jones, guitarist Keith Richards, bassist Bill Wyman, and drummer Charlie Watts. During their formative years, Jones was the primary leader: he assembled the band, named it, and drove their sound and image. After Andrew Loog Oldham became the group's manager in 1963, he encouraged them to write their own songs. Jagger and Richards became the primary creative force behind the band, alienating Jones, who had developed a drug addiction that interfered with his ability to contribute meaningfully.

Rooted in blues and early rock and roll, the Rolling Stones started out playing covers and were at the forefront of the British Invasion in 1964, also being identified with the youthful and rebellious counterculture of the 1960s. They then found greater success with their own material as "(I Can't Get No) Satisfaction" (1965), "Get Off of My Cloud" (1965) and "Paint It Black" (1966) became international No. 1 hits. Aftermath (1966) – their first entirely original album – is considered the most important of their formative records. In 1967, they had the double-sided hit "Ruby Tuesday"/"Let's Spend the Night Together" and experimented with psychedelic rock on Their Satanic Majesties Request. They returned to their rhythm and blues roots with such hits as "Jumpin' Jack Flash" (1968) and "Honky Tonk Women" (1969), and albums such as Beggars Banquet (1968), featuring "Sympathy for the Devil", and Let It Bleed (1969), featuring "You Can't Always Get What You Want" and "Gimme Shelter". Let It Bleed was the first of five consecutive No. 1 albums in the UK.

Jones left the band shortly before his death in 1969, having been replaced by guitarist Mick Taylor. That year they were first introduced on stage as 'The Greatest Rock and Roll Band in the World'. Sticky Fingers (1971), which yielded "Brown Sugar" and included the first usage of their tongue and lips logo, was their first of eight consecutive No. 1 studio albums in the US. Exile on Main St. (1972), featuring "Tumbling Dice" and Goats Head Soup (1973), yielding the hit ballad "Angie", were also best sellers. Taylor was replaced by Ronnie Wood in 1974. The band continued to release successful albums, including their two largest sellers: Some Girls (1978), featuring "Miss You"; and Tattoo You (1981), featuring "Start Me Up". Steel Wheels (1989) was widely considered a comeback album and was followed by Voodoo Lounge (1994), a worldwide number one album. Both releases were promoted by large stadium and arena tours, as the Stones continued to be a huge concert attraction; by 2007 they had four of the top five highest-grossing concert tours of all time.

The Rolling Stones' estimated record sales of 200 million make them one of the best-selling music artists of all time. The band has won three Grammy Awards and a Grammy Lifetime Achievement Award. They were inducted into the Rock and Roll Hall of Fame in 1989 and the UK Music Hall of Fame in 2004. Billboard magazine and Rolling Stone have ranked the band as one of the greatest of all time.

Ernie Cefalu is a contemporary artist and Senior Creative Director, currently working out of Los Angeles, CA. He is known for designing art for music albums.

Cefalu attended the California College of Arts and Crafts (now California College of the Arts) and graduated in 1969 with honors. Soon after, Cefalu started his career on Madison Avenue at Carolini Advertising, where his first assignment was to create the campaign and graphics for the International Paper Company's 1970 national sales meeting. His solution took the form of an elaborate, award-winning off-Broadway musical production, Dolls Alive. In the early part of 1970 Cefalu became an Art Director at Norman Levit Advertising where he created the Jesus Christ Superstar album and Angels in an agency shootout with the Decca Records account as the prize.