RFK Jr. on what motivates Trusted News Initiative cartel, lawsuit against legacy media

BBC's Trusted News Initiative (TNI) is a cooperations of most mainstream legacy and social media companies including Reuters, AFP, Google/YouTube, Twitter, Meta (Facebook), Microsoft/LinkedIn, Washington Post, and many others.
https://www.bbc.com/beyondfakenews/trusted-news-initiative/

Its stated goal is "to combat spread of harmful vaccine disinformation".
https://www.bbc.com/mediacentre/2020/trusted-news-initiative-vaccine-disinformation

What is the definition of disinformation? Anything information that is negative about the jabs and/or that decreases vaccine uptake or trust in government, even if factually true and to the benefit of public health. Facts and public health don't matter, only the narrative matters.

Information that is COMPLIMENTARY about vaccination and/or that INCREASES vaccine uptake, is NEVER labeled as disinformation, is never censored, and never leads to deplatforming, even if it is provably WRONG.

Under their definition, the government, mainstream 'health' organizations (such as WHO), and mainstream media claim the sole right to The Truth™. Any statement that conflicts with their claims (orthodoxy) is labeled as disinformation, even if it is factually true and the orthodoxy is provably contrary to the facts.

Their definition is very simple, but not easy to understand if you're new to this. You just need to replace 'disinformation' with 'information that is undesirable to the vested interests'.

The vested interests are protecting their own interests, but under the guise of protecting the public: "It's all for YOUR benefit so that YOU stupid civilians who can't/won't think for independently and gather your own information, don't get harmed by misinformation".

I used to think that the TNI and the vaccine push were motivated by some very difficult to ascertain combination of:

- IDEOLOGY: "Vaccines are always necessary and desirable. It's impossible for the facts were to say that they're unnecessary and undesirable. However, even if the facts were to support that claim, vaccines are still necessary and desirable."

- MISPLACED TRUST IN PUBLIC HEALTH AUTHORITIES, MSM, 'HEALTH' ORGANIZATIONS AND THE SCIENCE™: "Public health authorities and science work exclusively for the benefit of public health. They possess and share cutting edge evidence and insights. They may turn out to be wrong in hindsight, but they have the best possible information/insights in the moment."

- MONEY/CORRUPTION: For example the well-known revolving door between business and government jobs that are supposed to referee said business, advertising revenue (which doubles as censorship revenue), revenue sharing, government and industry revenue for (research) projects, sponsorship, donations to politicians, etc.

- EGO/STATUS: Wanting to be recognized as authorities, wanting attention, wanting to win recognition (e.g. Nobel Peace Prize), wanting to save face by not admitting mistakes, wanting to believe that you're making a big positive impact on public health and wellbeing

- CONFLICTING AGENDAS such as a power grab.

- INERTIA AND CONFIRMATION BIAS: Beliefs, especially strongly held beliefs, are very, very slow to change in the face of conflicting evidence.

I still think this is true, but RFK Jr. mentions a second reason that I had never thought about before.

The legacy mainstream media, especially the traditional media (newspapers, TV), have been steadily losing (paying) audience for decades, and this trend is expected to continue. This is life-threatening to them and the (political) interests they serve. Old people, who are still using and trusting traditional media, are dying. Young people are not replacing old people, because they use traditional media very little and instead use TikTok, Netflix and others.

The traditional media are very afraid of their competitors in 'alternative' media, because...

1. every second of audience attention on alternative media is a second not spent on legacy media;
2. alternative media destroy trust in legacy media, because they expose the legacy media's propaganda. Remember that effective propaganda requires full control of the message, which strictly requires effective censorship of dissenting statements.

Of course the legacy media could start publishing reliable high quality unbiased journalism instead of low quality activism, but this is expensive and not very profitable, leads to loss of revenue (from government and industry), conflicts with other agendas, is difficult, etc.

So they opt for plan B: Sabotage/destroy their competitors/rivals, which is the easiest way to 'win' (at least in the short term). A memo that RFK Jr. got his hands on said "stamp them out and choke them [alternative media]".

The TNI sought to label their competition as "harmful disinformation spreaders" which led to censorship (both on social media sites and search engines), deplatforming, debanking, etc.

It worked quite well for a few years, as alternative news sources had a very difficult time getting their message out and financially surviving. However, it is starting to backfire. The Trusted News Initiative has caused and is causing ever more distrust of mainstream media, government and 'health' authorities. As more and more people are finally waking up, this is likely to continue.

There are and will remain people who operate on a simplistic rule of thumb: "The mainstream message is right and the alternative message is wrong". This group is likely to become smaller in the future.

SOURCE: https://www.foxnews.com/video/6318492159112