This Real Estate Investor Makes 30-40K Texting Leads (And It's EASY!)

Lionel Cade of Cade Investments is a real estate investor whose primary function is wholesaling.
He used to work in the oil and gas business and was making good money when he suddenly had an epiphany–80-90% of the wealthy people he knows have real estate properties.
Join us in today’s episode where we share interesting stories and experiences, navigate the stigma that’s tied to wholesaling, and explore different ways to improve your chances of getting a “YES” from a seller.

Don’t Forget To Reach Out To Lionel:
Facebook: https://www.facebook.com/lionel.cade

Quotes
“So I go over to the house several times, and as a realtor, I cannot get these people out of the house. Period. They won't let me in. They won't let me get pictures or anything, so I actually have to put on my other hat and become a wholesaler–which is sometimes you have to go in and try and get a squatter out.”

“When you take a risk, that’s when you become an entrepreneur.”

“As I said, I'm a leaper. So I took the leap and I kind of just normally dropped corporate on the spot or whatever and just jumped straight in.”

“If you don't have money for ad spend as a realtor, it's gonna take a while for you to get off the ground. And then your broker can only help you so much with that.”

“For one, I'd like to tell everybody to master negotiations. I am still in the process of mastering negotiations. The biggest struggle I have had is negotiations.”

“Whenever you get the money hold the money. Keep the money. Don't spend it on your car, don't spend it. If you can't live under 30% of it or whatever something's got to be restructured.”

“I probably cleared 30 or 40 Grand last year by myself just texting. And I was doing deals part-time not even full-time. So texting works for me. So what I've decided to do is not try and do so many marketing channels at one time. I'll just focus on texting.”

“If I could get him down with just rapport, it works better. So that's what I mean between a desperate seller and a motivator seller. Desperate sellers are gonna take whatever you ask him off at.”

“I've just known that like a lot of times when I've sold, the reason I lose the deals isn't usually the money–it's the relationship.” (Matt)

Concepts -
Being able to switch "hats” as the situation requires is a great ability to have when dealing with different people.
Most wealthy individuals have real estate properties or work in the real estate industry.
Consistency, discipline, and patience are three things you need to have when you want to enter a territorial market.
Practice negotiations and tactical empathy. To succeed in this field, you need to be a master negotiator.
One of the biggest wholesaling mistakes you could ever do is not holding the money you have. Hold the money, and reinvest it in generating leads. That way, you have more chances of earning more.
Sometimes, focusing on a simple strategy such as texting can help you generate leads for your wholesaling.
Texting helps you get a quicker response from clients, sellers, buyers, and other prospects.
The stigma around wholesaling can be mediated with awareness and education.
Building rapport is something you should do when meeting people. Try out the FORD method where you ask questions about their Family, Occupation, Recreation, and Dream.
To build a “yes” from your dealings, take your time. Do the job properly; don’t just focus on the end goal.
Roleplaying possible situations is a great practice to hone your craft. It’s also an incredible method to unpack your mindset when you want to demonstrate your strategies.

Time Stamps
0:00 Introduction
0:40 Craziest real estate story involving a squatter
2:21 Face-to-face with the squatter couple
4:21 What got you into real estate?
6:00 Real estate agent experience
7:30 Wholesaling beginnings and strategies
10:03 Having beef with a broker
12:52 Differences between Houston and New Orleans Market
15:44 Mindset Shift from Realtor to Wholesaler
17:00 MLS properties
18:37 Biggest wholesaling mistake people commit
20:19 “I made 30 to 40 Grand by texting leads.”
23:16 Protecting yourself with contracts
27:45 The art of negotiations - the F.O.R.D Method
29:51 Trying to build the “YES”
33:00 Balancing the needs of both parties
34:28 “The way that you role play is the way that your role pays”
36:52 Roleplay - Tim and Lionel
41:20 Walkthrough of the roleplay
44:06 Renegotiating scenario
47:00 How does the FORD Strategy enter the negotiation?
48:23 Home Depot Gift Card Strategy
54:23 Building rapport and other important skills to work on
57:50 How would you structure your freedom?

Sources Mentioned
Think and Grow Rich by Napoleon Hill
A Millionaire Mindset by Gerry Robert

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