14. Brief Example - Biz Opp

1. Who’s the Audience?
Generally lower-income, straddling the poverty line, and 45+. Believe that just like young people are making millions on the Internet, or even billions, they could too. Maybe they’ve had some business idea in the past that their friends have said are good, but they either don’t have the money to act or have never acted.

Others may just be semi-retired, or retired, and looking for something productive to do with their time.

2. What are the pain points, or biggest fears?
(+ identify the 1-3 HUGE ones, while the rest are secondary)

-Short term:
Can’t pay the bills, tired of living on food stamps, or being unemployed. Low educational background means shitty jobs in fast food, physical labor, etc. Tired of that – tired of that life, tired all of the time. If they are employed, likely working multiple jobs just to make ends meet. Tired of living in neighborhoods where their kids' bikes get stolen from the front yard.

Those who are closer to the middle class are worried about retirement. Worried about having enough money to last them the next several decades, especially with kids, grandkids, spouses.

Even those with one single “decent” job are tired of working for someone else, of the burden of 9-5, of having to constantly struggle with this stuff.

-Long term:
Being poor for the rest of their lives and never having enough money for their kids, loved ones, etc. Struggling, working until they die, or living off food stamps until they die. Driving shitty cars, having bad credit, being stuck with loans they can’t pay off.

For the middle-class, being stuck in a job they hate for the rest of their life. Not having enough for retirement, death, and never having done so many of the things they dreamed of doing.

3. So by reversing the pain points/biggest fears, what is the one big promise (1-3 sentences) you are going to make about the sales copy they’re now reading…how this will change their lives forever?
Will show them a simple plug-and-play business opportunity that they can use directly online. Requires no cash to get started, and no business experience. If you have an email address and the Internet, you can do it. Maximizes the concept of “leverage”, one where you exploit a unique opportunity by putting yourself in a powerful situation. Probably won’t make them hundreds of millions of dollars because that’s unrealistic, but a couple hundred thousand dollars from this over time. At least $5,000 per month. Enough to pay off bills, get out of debt, get a new car, clothes for their kids, all of the things they wish they could do but haven’t because of money.

4. What solutions for the reader’s problem (s) exist already (and why aren’t they working for them)?
You could make it rich some other way…spend hundreds of thousands of dollars to go get a college and post-graduate degree. Work in a job for the next forty years and try to work your way up to $100,000 a year, maybe even $200,000 per year. But generally, these people are at a point in their life where that’s not going to happen.

They could start another business – maybe a website, or an app, or something. Do they have any experience in that? Do they want to spend tens of thousands of dollars (or more) hiring programmers? They probably don’t have that kind of money, or the confidence to dive into something like that.

They could stay in their current jobs – but they hate those already.

There are other biz opp courses out there. Most of the market hasn’t been exposed to them, but even if they have, they probably found that it was a lot of promises and not a lot of substance. They felt ripped off or cheated. Made them feel even more hopeless.

5. What’s the new claim/root cause/surprising info? And how does this new solution we’re offering them work? [This is the Unique Mechanism Part]
(Think about it as if they had 99% of the solution already, but you’re sharing that missing 1%...the easy but unexpected REAL REASON, or REAL SECRET to their success).

There are millions of products sitting on the shelves of stores in America right now that simply will never sell at their main retail price. What happens to them?

The retailer (or the manufacturer) continues to cut the price on these products until eventually, they become so cheap, that someone will buy them.

Usually, these products end up being sold in liquidation sales, or at bargain stores, dollar stores, warehouse sales, etc.

But while there are literally millions of retailers who are desperate to find people to buy their products at a hugely discounted price…

There are also tens of thousands of liquidators who WANT to buy those same items.

It’s called “Liquidated Buying” – and people make billions off this industry.

All you need to do to join these billionaires is to act as a broker. You simply find manufacturers and retailers who have overstocks or too much inventory…

Connect them to liquidators and closeout specialists who LOVE buying those products so they can sell them to their vast networks…

And you make a HUGE profit as the middleman.

You don’t even have to physically touch the products, or have one single employee.

Instead, we’ll show you an easy way to ensure retailers and manufacturers will COME TO YOU…

And then, show you how to find buyers online, along with each step required to set up the deal and profit from it.

For example: Say a large home goods store contacts you with $100,000 worth of light bulbs that haven’t been able to sell.

They need to clear out space for a new shipment. So they’re willing to sell all of these light bulbs for $30,000.

All you have to do is connect the home good chain with a discount retailer…

And you net a 20% commission…or $6,000 in cold hard cash.

That’s the way this business works – and literally all you did was send out a couple of emails, and collect your check.

6. Paradoxical Question:
What happens to all of the products that retail and department stores don’t sell?

What do outlet stores do with the items they aren’t able to sell?

7. Metaphor:
Just like a real estate agent makes a fat commission by connecting a home seller to a home buyer…

You can make a fat commission by connecting a seller of overstocked or excess products to a buyer.

But you don’t have to go out driving around town to do it, or schedule home tours, or have a bunch of fancy legal paperwork here.

Instead, you simply need your email and an Internet connection. It’s essentially just drawing a straight line between two dots. They’ll handle all of the work, you just build the bridge.

8. Bold Claim
(What’s the huge promise about the results they’re going to get using this product/solution?):

You can make $5,000 per month in extra income by simply acting as a broker between buyers and sellers. All it takes is an Internet connection and a couple of hours per week of your time. You don’t even need to get on the phone with people, you don’t have to put out any of your own money, you don’t even need to have any experience running a business.

9. What is the Product?
(If you can write out fascinations here, it will help you immensely. This is the part where you get to shape exactly what the product we’re selling will include)

We’ll show you how to find closeout sales and liquidation items all across the country (and world) and connect the retailers who are running those sales…

To the buyers/wholesalers who are DESPERATE get their hands on these retailers’ items.

You’re filling a great need, and you’re able to sell millions in inventory without touching it, having a warehouse, worrying about product management, or anything like that. If you have your computer, know how to send an email, and have a few hours a week, you can easily make $4k to $10k per month doing this.

Inside, you’ll be shown the entire business model is simple, easy-to-follow steps.

You’ll be shown how easy it is to place free ads on the web that get retailers and manufacturers to come to YOU with their overstocked items and goods. Specifically, you’ll be given 25 websites where you can post your Ads for FREE. You’re guaranteed to get at least 25 people contacting you per month with their excess inventory.

The next step is for you to find buyers. To help you do that, we’ll give you a list of more than 150 companies that specialize in buying overstocked or liquidation items. They are CONSTANTLY looking for more goods to sell – because that’s how they make money. You’re doing them a HUGE service by emailing them or calling them (if you want).

Then, you’ll be shown the keys to negotiate the deal as the broker. You’ll see how to make sure you maximize your profits, get the commission you deserve, and do it without spending hours sweating it out or needing to hire expensive lawyers.

You’ll also discover the 7 questions you need to ask every retailer or manufacturer that contacts you…

And the 12 common pitfalls you need to avoid so that you’re always coming out on the top of the deal.

10. Background Story + Story of Discovery:
I want to just go with a pretty classic Biz Opp story here. Basically Avatar is 55, wants to retire but simply can’t afford it. His job is “okay”, but he’s tired of working, of feeling like a slave, of never having enough time for his family. Feels like life is passing him by, and worries that he’s going to die one day without ever having gotten to experience all of the things he dreamed of – from travel to a nice home.

It’s so crazy – it seems like everywhere he turns, these young kids in their 20s and 30s are in the news…making millions of dollars for their simple websites that don’t even do much. He dreams about having his own business, of doing something similar. But isn’t he too old? Where would he even start with something like this?

Does look around online some, sees some “make money from home” ads and things like that, but they are all scams. He knows that millions of people around the world are making real money from the Internet, but figures they have something he doesn’t.

Then one day, he’s enraged when his wife comes home from running errands and has spent $300 on new clothes at Marshalls. He tells her we can’t afford to spend money like that, and she says she’s sorry, but it was all 50% off, and the deal was just too good for her to pass up.

That gets him to thinking: even though the store his wife shopped at was already a discount retailer, they still were having a sale where some of their items were discounted another 50% on top of that. One of the shirts she got, for example, was from a pretty well-known luxury brand, and normally sold for $100. But the discount store was selling it for $50, and then his wife got another 50% off of that. So she only paid $25.

It makes him start wondering: what happens to all of the extra inventory that retailers aren’t able to sell? Some of it goes to discount stores or outlets right away, but what happens when they don’t sell it either? It never just becomes “free” right? So do they just destroy it? Or….

And that’s just clothing, the same thing has to happen for everything, from hardware to electronics, even cars!

So he starts doing research, and discovers that there’s a whole industry out there of people who buy products that are either overstocked, or that haven’t sold at the regular price, and then resell it for cheap to the public.

He doesn’t have the kind of money needed to go start his own store. But what he does realize is that he can act like a “middleman”, much in the same way a real estate agent is the middleman in the sale of a home.

So he starts making a list of all the different liquidators and retailers out there who buy these “closeout” items…

Then, he starts putting ads up saying he can help companies and manufacturers sell to those liquidators.

Before he knows it, he’s acting as a broker and making a few thousand, then $40,000 a month. And he doesn’t have to do anything. Simply send some emails, make a phone call every now and then, and that’s it.

Of course, some trial and error to figure all of this out – which you won’t have to go through since the program shows you everything.

But anyways, an incredible changed life shares with others.

11. Some Headline Ideas:
(One sentence – something that would be the first line of the VSL, or in the copy above the video screen. Attention grabbing)

How My Wife’s Irresponsible Discount-Store Buying Spree Led Me to Discover A “Liquidation Secret” That Putting $40,000 In My Pocket Per Month (Even Though I Never Even Went to College)

The brilliant Harvard Business School secret that everyday people can use to make $2,000…$5,000…even $10,000 or more in extra income each month (Even If They Only Have 5 Hours a Week and Never Went to College)

12. Ideas for a potential upsell product?
(Something that could be sold to the customer immediately after purchasing the main product. You’d want this to be related to the product, but solve an additional problem, or provide a significant additional benefit).

10 Ad Templates that you can copy and paste, and that are guaranteed to have retailers and manufacturers lining up at your door, asking you to find buyers for their products.

5 Email Templates. These include a letter of introduction to the buyer, a letter of introduction to the seller, a letter connecting the buyer to the seller, a letter where you provide your terms, and a follow up thank you letter.

Done for you broker agreement, where you simply fill in the blanks. Created by a lawyer, save $1,000 or more. All you have to do is email this agreement to both parties to sign, and you’re good to go.

Angle of Lead:
Across the country people of all ages, abilities, backgrounds, education levels, etc. are making $5,000 per month using the simple business model I’m about to share with you inside.

Do it without having to put up a single penny…

Pay a single employee….

Or even leave the house.

In fact, if you have just 5 hours per week, an internet connection, and know how to send an email…

I GUARANTEE that you can make at least $30,000 per year minimum using this method…