Wakey Wines selling prime for £100 a can apparently

Wakey Wines selling prime for £100 a can apparently. Well good for them. No one is forced to pay that much. One wonders if it is just a publicity stunt to get free promotion for the business. But we live in a free world. If you want to sell something at whatever price you want and someone is daft enough to pay for it. Then great. If they are paying that much it must mean this cost of living crisis that the left keep telling us about must not be real.