Why You Must Build Your Personal Brand - Real Estate Agent Example

You are building a brand whether you want to or not, just by being in business. People will get to know, like you, and what to work with you, so even if you are working for someone or at a company personal branding is for you.

Take a real estate agent for example. Instead of branding themselves as a Keller Williams Real Estate Agent, they could brand themselves personally. Maybe it's the Lake Life Agent or Urban Family Agent or even the Military Relocation Agent...then if they switch to another company, say Keller Williams to Remax, they are still the same agent, no rebranding necessary, and no brand recognition lost. Just a small change in affiliation.

How can you start to build your personal brand this year?

What do you think?

Hi I'm Torie. I help non-marketers, technophobes, + social media naysayers get more clients + make more money without a big budget, a lot of time or losing their sanity.

And I make it easy!

This is a clip from Smart AF, my twice-weekly show.

ABOUT SMART AF
It’s easy to waste your time, your money, and possibly your sanity, especially if you run a small team, family business or you’re out there solo. After 15 years of building her marketing agency, working with thousands of frustrated business owners, and bootstrapping her way past 7-figures, Army Veteran Torie Mathis knows the struggle is real.

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