Scaling a Business: How to Brand and Market Your Business to Succeed

Today’s episode features Glenn Felty, the founder, and CEO of SunState Solar, a booming business that helps people live better brighter lives.

In the interview, Glenn divulges the secrets of successful marketing and the important aspects of building and scaling a business. He also shares different stories on businesses that didn’t fly and how he treats them as incredible opportunities for learning.

His innate creativity in building and creating has helped him drive his business to success as well as being able to reach out and network with a trusted business coach and a few mentors to shed light on things he’s not familiar with.

Don’t Forget To Reach Out To Glenn Felty:
Instagram: https://www.instagram.com/glennfelty/?hl=en
Email: glennfelty@gmail.com
Linkedin: https://www.linkedin.com/in/glennfelty/
LinkTree: https://linktr.ee/glennfelty

Quotes -
“Things happen, right? You just have to somehow be nimble and adaptable to be able to address, deal with, and roll with the punches.” 2:39
“Make sure to explore deals if they are possible. If they are not, then you need to move on.” 3:20
“I tend to be the guy that hangs on too long.”3:30
“You have to continue to repeat and do the things that you know lead to ultimate success. 9:50
“If you’re a business owner, it’s hard to do a side gig. 12:40
“You got to surround yourself with people who had done this stuff.” 15:55
“Wisdom and emotional support are way better than financial. Mindset matters.” 16:10
“What I encourage folks thinking about entrepreneurship to do is to think about whether is this going to be rewarding for me?” 19:50
“Spend the money on the brand. Invest in brand identity.” 21:00
“The longer you’re around, the more resources you have, the more things you can try. And then you can see the difference.” 23:50
“If you want to do something amazing, you know you need it [marketing.] 31:50
“Cheap things can cost you more in the long run.” 32:55
“You can’t do anything if the mindset’s wrong.” 37:50

Concepts -
While you should not let distractions bother you when making deals, you have to identify red flags that are shown to you. 3:00
Know when to ‘quit’ in doing things and on people. 3:30
Even if your business does not take flight, you still developed and learned a lot of things from it. 6:30
Persistence and consistency are two important things to have as a businessman. 6:30
When you understand the niche that you want to pursue, being persistent, consistent, and creative in handling deals should be at the top of your priorities. 10:30
Sometimes, sticking to proven-and-tested businesses can allow you to have success on your own instead of finding or inventing new things. 11:10
If you have the capacity and time to do a side gig, do one side gig. 13:00
Find yourself some mentors who will guide you and teach you the things they know from experience. 16:00
Financial rewards as motivation are also valid when starting and continuing a business. 19:50
Having a solid brand identity is a good foundation for scaling your business marketing. 21:00
Understand that business has risks and involves a multi-factor equation. 28:00
Investing in SEO is crucial in growing your business. 31:00

Time Stamps -

0:00 Introduction
0:30 Meeting with a client in his underwear (who was running for mayor)
3:30 Knowing when to let go
5:10 Looking back on the past
8:10 Broker for media outlets
9:25 Lessons that carried through
10:55 Benefiting from a proven venture
12:30 Side gigs
15:00 Fully investing in your hustle
16:30 Tipping point in deciding what you want in life
19:00 Seeing new opportunities
20:30 Scaling your business in marketing
20:30 Using Facebook for clout
24:30 Building a brand and planning ahead
26:00 Tracking progress
29:18 How do you know if your business is working?
32:30 Investing in professional work
34:50 Best advice from coaches and mentors
37:00 Learning from diverse mentors
38:00 Importance of Mindset
39:50 Inspiring people in 1-minute

Sources Mentioned -

Shark Tank
“Start with Why?” by Simon Sinek
Alex and Leila Hormozi
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