‘Kidults’ Now Responsible For a Quarter of All US Toy Sales

‘Kidults’ Now Responsible For a Quarter of All US Toy Sales
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Adults buying toys for themselves are now responsible for a whopping one quarter of toy sales in the United States, emphasizing how permanent adolescence is becoming increasingly common. Yes, really. Countless adults, mostly men, who are collecting things like Lego sets, Star Wars action dolls and Funko Pops, are almost single-handedly keeping the toy industry afloat as actual children become more fixated on video games.
Toy companies are now creating “product lines just for these consumers” to meet growing demand because ‘kidults’ (mostly men in their late 20’s, 30’s and even 40’s) want to be constantly reminded of their childhood....
Source: https://www.newswars.com/kidults-now-responsible-for-a-quarter-of-all-us-toy-sales/