Jordan Peterson - Daily Wire Politics, Passion and Strategy

Why did Jordan Peterson move to Daily Wire? What does this mean? How does it impact his message?
Has he changed? What is Daily Wire anyhow? Why are so many people upset?
Here I try to give a different framing for this whole situation. I don't view Daily Wire as political, but the new 4th estate. The YouTube audience for Jordan Peterson is likely played out (or cannot be growth at the same rate) so where is he to go? Why Daily Wire and not somewhere else?
I explore all of these questions here and more!
Animation by Yana Petkova - music by Rizzi - editing done by Michál José
Culture War video: https://youtu.be/0e26LRcjqig