The Fundamentals of Integrity - The Missing Link to Real Estate Success

Barry Berman has been in the real estate business since 1981. Now the president of Integritas Consulting Group established in 1994, he has a multitude of stories and sage insights on the importance of integrity in building relationships.

In this interview, Barry looks back at his early days in the industry and how he cultivated his knowledge of real estate by creating a trusting partnership with the people he meets.

In this episode, he shares why getting out of your comfort zone, being authentic and genuine in communicating with people, as well as having accountability in your words are the foundations of lasting success in your career and life.

Don’t Forget To Reach Out To Barry Berman:

LinkedIn: https://www.linkedin.com/in/barry-berman-1454994/

Website: https://www.integritasconsult.com/

Email: barryb555@msn.com

Quotes -

“That’s the most important part, right? It’s generating the leads, creating relationships, and then finding the deals delivered to you. You know, it really takes a conscious effort.”

“To make it [in real estate], you got to work. You have to be on the phone, and you gotta love people and love relationships. And anybody can generate that; just be yourself.”

“It was my willingness to create these relationships with people. And to use people, I don’t mean manipulatively, but to share their knowledge of what works or what doesn’t work. Because [I knew] I couldn’t do it by myself.”

“Anything’s possible when you’re in communication with people. My policy is if I’m in my office, I am talking outside of my office to as many people as I can during the day, asking them what opportunities are out there.”

“If you can have the tongue in your mouth match the tongue in your shoes, there’s a certain integrity to that. In simple terms, if you honor what you say.”

“To a lot of people, it might appear that you got away with something. But the destruction you do to yourself when you don’t honor your word can be pretty profound.”

“Most people are capable of accomplishing more than they think they are. And simply because they don’t put themselves in the right situation or with the right people, they end up being stagnant.”

Concepts -

Maintain your property well. So when the time comes that you need it off your hands, you won’t need to put out lots of money in making it nice, neat, and clean.
No matter how crazy and impossible the real estate environment seems to be, as long as you’re creative, you’ll find ways to be successful.
Being efficient and effective as a person in real estate is as important as building relationships with the people around you.
Being out on the streets to find deals and transact with people can make your real estate journey easier since you get a more genuine connection with your clients.
Don’t let your fear of talking to people get in the way of your success in your business.
Although making real connections with people is easier before the influx of technology and online transactions, you cannot discount the benefits that new tech brings.
If you want to create wealth that’ll last, real estate investing is a good choice.
Build relationships with people that could help you grow your business. And do your best to learn from other people who have experience.
Learning more about the works of your field involves learning from reading, experience, and asking for help from others who know more than you.
Communicating with people opens new opportunities you can take.
Look into other ventures that make you fulfilled and happy; you don’t necessarily need to stick to just one.

Time Stamps -

0:00 Introduction
0:27 White carpet vs engine
1:50 Dealing with a deceased renter
2:50 Trust fund renter
4:20 I started in real estate in 1981, and there’s this guy…
6:17 Then vs Now
8:00 Generating leads
9:20 Transitioning from agent to investor
11:20 Getting out of the comfort zone
13:50 Digging into deals before closing
16:00 Communicating with people
16:40 Career progression for freedom
18:00 Integrity in investment
20:00 Lack of integrity destroys relationships
23:00 Red flags in people
24:20 Solving common problems
26:00 The impact of lies and disloyalty
28:15 Living a trouble-free life
31:10 Leadership Program: Integrity Matters
33:00 Common barriers you see in yourself
36:00 Building confidence in yourself
38:00 Tackling the uncommon–who are you drawn to?
40:40 You have control over your life
43:00 Exploring, questioning things
45:00 Dealing with the voice in your head
47:00 Rene Descartes and his doubts
49:38 Barry’s vision for the future
51:00 Experiencing something new

Sources Mentioned -
Robert Allan books

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