Match Types Google Ads Tutorial (2022) - What Is The Best Match Type To Use In Google Ads?

The Match Types Google Ads video for 2022 will walk you through what match types in google ads are, what the best match type for your google ads is and how to switch match types in google ads.

0:00 Intro
0:20 Importance Of Match Types
0:50 Broad Match
2:28 Phrase Match
4:05 Exact Match
5:35 Which Match Type Should You Use?
7:10 Google Ads Optimization Checklist
7:34 How Change Match Types In Google Ads

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Optimization Checklist Link http://subscribepage.io/optimizationtdm

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Match Types In Google Adwords can determine whether or not your account is successful. There are three different match types in google ads and each one has different effects on your account. This video will show you what match type you should use in google ads.

If your looking to understand what match type are and what you should use, this video will walk you step by step through Google Ads Match Types. The video will explain keyword match types in google ads and show you keyword match type examples.

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Broad match: Definition

A keyword match type allows your ad to show on searches that are related to the meaning of your keyword, which can include searches that don’t contain the keyword terms. This allows you to reach more searches than with exact and phrase matches.

Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build an extensive keyword list. For example, let’s say you have the broad match keyword car window repair. This keyword can reach searches such as automobile glass replacement, even though it doesn't include any of the words as your keyword because they relate to the query.

Phrase match: Definition

A keyword match type that allows you to show your ads on searches that include the meaning of your keyword. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning. This allows you to reach more searches than with exact match and fewer searches than with broad match.

Exact match: Definition

A keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match. This allows you to reach only users who make searches with the same meaning as your keywords, including:

Misspellings
Singular or plural forms
Stemmings (for example, floor and flooring)
Abbreviations
Accents
Whether someone is searching for “running shoes” or “shoes for running”, what they want remains the same; they’re looking for running shoes. Exact match keywords help you connect with people who are looking for your business, despite slight variations in the way they search, and reduces the need to build exhaustive keyword lists to reach these customers.