For Creatives: Email Lists, Email Marketing, Email List Building for Your Art Business

-For Creatives: Email Lists - Everything You Need To Know about Email Marketing, Email List Building for Your Art Business.
Jules, Rachel, and Stephanie chat with guest host Katrina Berg about email lists:

- why you need an email list
- benefits of having an email list
- what to put in your emails
- how to start your list

If you have a question you'd like us to discuss feel free to  email us at hello@artistssoar.com
Key Talking Points
- Ideas for your newsletters:
- Communicate what pieces will be available and for what price before the show.
- Teach them about the process
- Share your why and who you are
- Segment the email list by things like: Collectors, Podcast, Classes etc. 

Benefits
- Developing a relationship that may result in sales
- Gain repeat customers

Frequency
- Goal is to show up at least 1x per month or 1x per week.

What to include in the emails
- Only 3 topics
- As many links back to your website as possible (and test the links)
- Keep it personal
- Invite them to respond.

How to grow your email list
- Find emails from past buyers and ask people to be added to your list
- Giveaway to collect email addresses (and serve the ones that stay)
On your website:
- Add to announcement bar
- Add to the product page
- Add to your blog page etc.

Actionable Items

-decide your priorities (you might have to give up something to focus on your email list) - my priorities are my collectors, email list & podcast
-sign up for 3 artist emails
- go through past sales, emails, and repeat collectors, & get your list set up
- make a timing goal (once a week, month, quarterly etc.) - put it in your calendar
- have an ongoing list of topics you want to cover (events, process, why, materials, etc.)
- promote your email list each week (social, in person, on yr website, in person, etc.)

We'd love to hear how you gain people on your email list, email us at hello@artistssoar.com 
Rise with us! On Artists Soar!
For More Information and Fabulous Resources:
Check out katrinaberg.com
- Join Katrina's Email List to See How It is Done!: https://katrinaberg.com/pages/email-list
- Katrina's mini-course on email list marketing: https://katrinaberg.com/collections/mini-courses-art-biz-help-for-artists-creatives/products/mini-course-email-list-marketing 
- And of course!  Check out Katrina's amazing Podcast, CANDYcolored studio podcast: https://katrinaberg.com/pages/podcast 

Our Websites and Shops
Are you an avid reader?  Then sign up for Rachel's newsletter here: https://bubblybibbly.com/
Love illustrations and bright colors?  Then sign up for Jule's newsletter here: https://www.juliemstudios.com/
Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter
Got a Listener Question? 
Email us at: hello@artistssoar.com
00:00 Introduction
02:12 Email Marketing Why you need an Email List
03:35 What To Communicate To Your Email Subscribers
11:03 Benefits of An Email Lis
17:46 How to sell old work and new artwork in an email list
22:43 What to put in your email
28:00 How to start your email list and help build your email list
38:09 Get More Info About Katrina Berg