Small, independent businesses have more to compete with this holiday season

It’s Cyber Monday, the biggest online shopping day of the year. It comes after a record-breaking Black Friday. Nestled between those two days is Small Business Saturday. Many local, small business owners we spoke with say they did not experience the kind of profits they were hoping for. “It’s definitely been a little bit slower in sales, and lower traffic this year,” said Jessica Franzen, who owns Sparrow Collective in Milwaukee’s Bay View neighborhood. Everything at Sparrow Collective is hand-made by artists. Many of them are local. READ: https://www.tmj4.com/news/local-news/small-independent-businesses-have-more-to-compete-with-this-holiday-season