This is how brands can create meaningful connections | Douglas Spencer

We learn from Douglas Spencer, president of Spencer Brenneman, LLC, and earlier Vice President, Global Head of Brand Management for Thomson Reuters "How can brands create meaningful connections with those important to their success."

About Douglas Spencer
Douglas Spencer is president of Spencer Brenneman, LLC, which helps lo mission-driven organizations reframe their focus and remaster their messages to thrive in any environment. In 2021, Douglas launched the podcast, Messaging on a Mission. In it he talks to leaders of nonprofits, social enterprises, associations about their journeys and the messages they’re using to thrive. He is also the author of Do They Care? The one question all brands should ask themselves, continually, a book that shows leaders how they can create meaningful connections with everyone important to their organization's success.

Before starting Spencer Brenneman, he was Vice President, Global Head of Brand Management for Thomson Reuters. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the then-new Thomson Reuters brand.

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