Cory Gregory I CoryGFitness, Max Effort Muscle, MusclePharm, Table Talk #151

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Cory Gregory takes a seat in this 151st podcast episode of Dave Tate's Table Talk.

Cory Gregory is a serial fitness entrepreneur, leader in the nutrition industry, and a top training expert. Cory worked as an underground coal miner to save money for college until he opened his first gym at the age of 20. Cory co-founded Musclepharm, which sold over a half billion dollars worth of product in the seven years he was with the company.

Max Effort Muscle, his second sports nutrition brand, has been gaining steam fast in the direct-to-customer market since its inception in 2016. Cory is also the co-founder of The Old School Gym, an invite-only training facility in Granville, Ohio.

Cory has multiple elite totals in the 181 and 198 weight classes. He's competed in 15+ drug-free bodybuilding events, winning his NMA pro card in 2019, and has graced the cover of 13 fitness magazines.

Check out his online programming and nutrition app,

Corygfitness: https://corygfitness.com/plans/

Cory's IG: https://www.instagram.com/corygfitness/

ABOUT THE HOST

Dave Tate is the founder and co-owner of elitefts.com. He is the author of twenty books and has logged more than 40,000 hours of training and consulting. Dave is married to elitefts co-owner Traci Arnold-Tate, and they reside in London, Ohio, with their two sons. Personal Credo: Live, Learn, Pass on™.

Dave's IG: https://www.instagram.com/underthebar/?hl=en

SPONSORS

Marek Health

Marek Health is the telehealth platform that connects customers to partnered providers focusing on hormone optimization and preventative medicine—offering self-service labs at great prices and guided optimization.

https://marekhealth.com/tabletalk/ Use Code Tabletalk for 10% off your first order. Also, check out the Table Talk Panel: https://marekhealth.com/tabletalk/

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elitefts

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SUPPORT THE SHOW

All profits from elitefts Limited Edition Apparel, Table Talk Coffee, and
Team elitefts Workouts, Programs, and Training eBooks support Dave Tate's Table Talk Podcast. Shop these elitefts items: https://www.elitefts.com/content/table-talk/

Support Dave Tate's Table Talk podcast by joining the crew.
https://glow.fm/davetatestabletalk/

elitefts Shop: https://www.elitefts.com/

Timestamps:

0:00 Intro
0:30 Sponsors and elitefts Sales
4:30 Cory Gregory's Background
7:30 Consistency
9:15 How Cory got introduced to training
14:00 When Cory moved into a trailer
17:20 Cory's mother's decision to be independence
20:15 Columbus State in 1999 and training clients
25:00 Scaling up personal clients and referral system
34:28 Cofounding MusclePharm and insane growth
42:16 Was MusclePharm profitable?
46:00 Arnold Schwarzenegger's advice
47:49 What Cory would never do again in business
51:00 The value of marketing and belief
57:50 Lessons from MusclePharm to transfer to CoryGFitness and Max Effort
1:00:00 The importance of speed in business + Marketing application
1:07:38 Lunge story
1:14:00 The basics of everything and reminders from personal development
1:15:30 When Dave and Cory crossed paths at a meet with Louie at a trailer park
1:20:00 Cory's Introduction to Westside Barbell
1:20:00 How Cory Programs
1:38:00 Camaraderie + Cory's app network
1:51:00 Shifting from free to paid content
1:54:00 Supplements
2:00:00 Social media process for business + hiring skill sets
2:15:00 Realness in the industry
2:22:00 Setting benchmarks with discipline + meeting Arnold
2:30:00 Black Friday and memorabilia